We’re commemorating our 60th anniversary with a special edition calendar featuring a unique group of ‘super’ models … our own residents.
The elders, who were all dressed by leading Fashion brand Shwe… The Wearable Library, posed against the backdrop of iconic Durban locations such as the Durban Country Club and Moses Mabhida Stadium.
The calendar transcends the traditional outlook on beauty. 73 year old Dudu Khumalo said, ” I’d never imagined myself in a calendar when I was younger; it makes one realise that there is so much more to beauty than what we see if, even at my age, I can be a ‘calendar girl’!”
Tafta CEO Femada Shamam said, “We believe sincerely that our elders truly do inspire a life worth living and we used the calendar to illustrate how beauty can transcend the boundaries of youth and age. I believe the end product showcases this point; those featured in the calendar radiate the beauty of wisdom and a life well lived.”
The calendars were a labour of love for the production team, who gave of their time and resources to support the effort at no cost.
Brazillian Julia Franco, who runs the successful Shwe… the wearable library enterprise, has been working with the Tafta knitting club, a group of elders who contribute to the Shwe line with their hand-knit swatches, for the past two years.
“We were thrilled to dress the calendar participants,” she said. “The Tafta knitting club has contributed to the growth of the brand, and it’s been such a rewarding experience for us all.”
Make-Up artist Jack Jetnarayan and hairstylist Tasleem Hamid said they were both grateful to have given their time to such a special project: “There were so many priceless moments for me during this shoot,” said Hamid.
Graham Carruthers, a photographer who has worked in the industry for 17 years, said he was extremely happy to help out. Carruthers’ affiliation to the Association dates back to Tafta’s opening in 1958, when the male-only NPO Roundtable No1, helped get Tafta off the ground with funding. Carruthers is a member of the next generation Roundtable No 2 and said he looked forward to helping the Association commemorate its 60th year in 2018.
Members of the public interested in purchasing the limited edition calendar in support of Tafta should contact us at firstname.lastname@example.org
Pictured above: The Tafta Shwe… the Wearable Library team behind the 2018 commemorative calendar: (L-R) Marthie Ras, Sylvia Young, Edith Becky, Julia Franco, Alethia Smit and Gloria Cooper-Smith
Pictured below: The 2018 Tafta commemorative calendar.